17 Oct '11, 5pm

congratulations to our JFDI.2012 investor Christoph Zrenner for winning Most Innovative Company at SVCA

congratulations to our JFDI.2012 investor Christoph Zrenner for winning Most Innovative Company at SVCA

Social Media is shifting the power balance from brands to consumers but for a brand to trust their advocates to do the talking, that takes guts. The decision makers on the brand side who took the time to understand the details of our process, how we find, educate, incentivize and measure the performance of brand influencers, they are real marketing heroes: Wildfire’s early adopters from Kraft Foods, The Campbell Soup Company, Bailey’s, Rexona, and others. What we’ve had to learn on our side is that influencer Word-of-Mouth is just one piece of the media mix puzzle and we’ve had to develop the tools to measure and prove how this component amplifies everything else the brand does, whether it’s digital, in stores, TV etc.

Full article: http://sgentrepreneurs.com/singapore-entrepreneurs/2011/1...

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Citizens for Social Business

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