11 Nov '11, 1am

Rethinking product design

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Greet Box DesignSingapore Council, together with SPRING Singapore and IE Singapore, hosted the Business Design Forum yesterday which saw huge design names such as Christopher Bangle and Dick Powell take the stage. These speakers brought a very interesting angle to product development, from the design perspective of course. Christopher Bangle, the guy has a wikipedia page of his own , was the man behind the famous Fiat Coupé . He shared his opinions on designing from the top down. Bangle believes that you should first ask the “Why?” question, then the “How?’. Together, these two questions will lead you to the “What?” which will be the final product. Then he made this bold statement in his speech, “Designers are like dogs.” What? What Bangle meant, as he con...

Full article: http://e27.sg/2011/11/11/rethinking-product-design/

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