23 Nov '11, 7am

43% of Singaporeans don’t want to engage brands on social media

43% of Singaporeans don’t want to engage brands on social media

Fast growth markets are more open to brands on social networks. 73 percent of Vietnamese and 69 percent of Indonesians think social networks are good places to learn about brands, compared to 50 percent in South Korea and 62 percent in Singapore. Across the board, 40 percent of Asian Internet users don’t want to be bothered by brands on social networks, “revealing that Asians would rather initiate contact with brands than have brands approach them.” Although 45 percent of Singaporeans post comments on company pages to impart advice, 76 percent do so for the more self-serving purpose of engaging a promotion or special offer. While common wisdom dictates that people tend to complain about bad service more than they praise good ones, this survey challenges that assumption. Globally, 13 percent have written praise, while 11 percent have written complaints. These figures hold t...

Full article: http://sgentrepreneurs.com/news-stop/2011/11/23/43-percen...

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