01 Jan '12, 1am

Social Enterprise 101: Five lessons from an experienced social entrepreneur

Social Enterprise 101: Five lessons from an experienced social entrepreneur

Carol and Maria spent the last five years experimenting with several business models, figuring out the best way to create their product and bring value to the market. They initially sold only knitting yarns, but decided to move on to the bigger market of scarfs and shawls. They’re continuing to innovate and re-invent their model. “We’re shifting from being a fashion label to ultimately being an ingredient brand. Kind of how the Intel chip is an integral part to a Lenovo laptop,” she explained.

Full article: http://sgentrepreneurs.com/social-entrepreneurship-sustai...

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