02 Jan '12, 9am

Ten QR code sins to avoid:

First, ensure adequate spacing aroundyour QR code to give it emphasis, as having too many visuals around it will distract potential customers. Second, ensure your QR code is large enough. The Mobile Marketing Association recommends using the Five Times Rule — “the distance that the user will be scanning should beabout Five Times the size of the code.” Test it out to find gauge the distance the consumer is likely to be away from the marketing material, as well as the size the QR code should be.

Full article: http://sgentrepreneurs.com/commentary/2012/01/02/ten-qr-c...

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