24 Jan '12, 2am

How do you think RIM's new CEO is faring?

How do you think RIM's new CEO is faring?

In response to the Barclay Capital’s correspondent during the conference call and webcast on what are his immediate plans, Heins summarized them as marketing communications and execution. The recruitment of the new CMO goes in line with Heins’ marketing communications plans. In terms of execution, Heines pointed out that RIM had a history of “innovating while developing the product” which tends to disrupt the production process. He strongly supports the importance of innovation, but highlighted that it should be done in the early prototyping stages before the product is defined. Once the product has been defined, RIM should focus on execution.

Full article: http://e27.sg/2012/01/24/rim-names-coo-as-new-president-a...

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