16 Jun '14, 11am

Breaking down Mary Meeker’s Latest: Trends in China & the Global Internet

Breaking down Mary Meeker’s Latest: Trends in China & the Global Internet

Alibaba previously wiped the floor with former China market favorite eBay EachNet, but now faces a rising threat from its domestic rival, Tencent, a giant in social, mobile and gaming. Tencent is leveraging the rapid growth of its mobile social app WeChat and the QR Code trend to increase its e-commerce power beyond its comparatively unpopular platforms 51Buy (b2c) and PaiPai (c2c). As Slide 64 points out, QR Code scanning is up 4.5x year-on-year in China, allowing ‘offline businesses to drive online connections’. In March 2013, there were 9 million QR codes scanned compared to 2 million in March of 2012. Meeker notes that WeChat’s growing base of over 400 million users gives SMBs a platform to “manage customer acquisition and relationships”. SMBs can “send offers, take online orders and provide customer support” via the Tencent mobile product. I discussed the threat of Te...

Full article: http://techrice.com/2013/06/07/breaking-down-mary-meekers...

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Announcements from PTC Live Global

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greenpeace.org.uk 17 Jun '14, 3pm

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Internet Marketing Trends 2014 [Part 8 of 11]: Social Media Best Practices #socialmedia

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cybermarkintl.com 14 Jun '14, 4pm

Internet Marketing Trends 2014 [Part 8 of 11]: Social Media Best Practices Posted on : June 14, 2014 / Categories : social...