21 Feb '12, 12am

Don’t compete with the same old mindset and approach

Don’t compete with the same old mindset and approach

If you’re building a social network, don’t build it like Facebook — Don’t create the same platform for friends to connect and share the same things. If you’re building a mobile app that allows locational “check-ins”, don’t create it like Foursquare with the same gamification techniques and rewards. If you’re selling hamburgers, don’t set up your restaurant to have the same menu or similarly “fast-served” like McDonald’s. If you’re looking to publish a magazine, don’t go with print. Use the unbridled reach of the Internet to reach out to more readers than the number of printed materials you can afford. If you’re a Venture Capital firm from the States, don’t use the same parameters to evaluate a startup in Asia as you would one borne in Silicon Valley. Don’t make the mistake of seeing the Asian market in totality as you would the North American market or the Eurozone.

Full article: http://sgentrepreneurs.com/commentary/2012/02/21/dont-com...

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