SGEntrepreneurs: Interview with Kelly Choo, Cofounder Of Brandtology my superior.. awhhhhh
The other technologies commonly base their services on sources like blog feeds, search engines, etc. We find this to be problematic as we know that a lot of organizations target based on geographic locations and want to delve into regional information. Thus for us, we analyze where most of the traffic comes from and then target the 20% with 80% of the influence and mind share, using the proverbial 80/20 rule. Also, because others use such search engines which naturally lag a little in terms of their updating and crawling of information, these other companies “look backwards”. However, since at Brandtology we listen to specific sites which we pinpoint as the most relevant, we can do near real-time updating. Thus, we can do both ‘backwards’ and ‘on-going’ listening of the social media.