The demise of QR codes?
According to a survey of 794 online respondents by Simpson Carpenter , just 36 percent of consumers (a little more than one third) know what QR codes are for, while 11 precent have actually used them. Amongst the 11 percent of respondents that had actually used a QR code, just under half (47 percent) said they found them very useful and would like to see them more widely available, a third found them useful on certain occasions and don’t mind using them.However, a 20percent of respondents replied that QR codes don’t really offer any advantages and won’t expect to use them in future. There are also instances where people do know that they can scan them, but they don’t necessarily understand why they’re scanning them for. What contributed to this is a lack of creativity amongst the marketing campaign of QR codes. If you have ever scanned a QR code, you would know that the va...