16 Apr '12, 6am

Music video startup AtticTV takes on YouTube

Music video startup AtticTV takes on YouTube

Music video startup AtticTV takes on YouTube April 16, 2012 by Terence LEE Music lovers who want to get their daily fix now have another way to get it — via AtticTV , an online music channel that aims to be an MTV for the Internet generation. Founded by Malaysians Johnson Goh and Grey Ang , who had previously worked together on another startup that didn’t take off , AtticTV is their second venture together. It allows users to lean back and discover new music videos from YouTube. The website essentially streams users a constant diet of music videos — it’s like watching MTV the old-school way. You consume clip after clip, making a mental note of those you like (or don’t). Except that for AtticTV, viewers can surf by music genre, skip over videos they don’t like, add noteworthy tracks to an online library, or share them with friends. They can also create ‘mixtapes’ — essentia...

Full article: http://sgentrepreneurs.com/innovation-technology/2012/04/...

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