As clever as Instagram the idea is (which was born out of another idea that wasn’t going so well), I would argue that the execution of the idea was what really mattered. Staying incredibly lean, focusing on a very specific use case and going the extra mile to keep the product simple is not for the faint of heart. It would have probably been easier to add more bodies, throw in more whizz bang features and add to the complexity in hopes that even more growth was possible but yet the founders stayed the course and profited for it. Although the Android version is now growing a ton as well – IG did focus for a long time on one platform only as well. Sure – Instagram is an unreal success story but when you read about some of the history, it’s back-end prowess and the lengths they went through to stay lean – then one learns to appreciate what it took to execute at that level.
Full article: http://e27.sg/2012/04/24/tales-from-the-trenches-kiss/