02 Jan '15, 1am

A new post I have written for the start of 2015: Startups Dilemmas in Asia: Bad Revenues & Pivot

A new post I have written for the start of 2015: Startups Dilemmas in Asia: Bad Revenues & Pivot

Can the bad revenues sustain about 50% of the burn rate of the company while you work on the pivot? : The reason for this is that you buy yourself some time with the runway you have got. Depending on the situation, I advise differently. If the company has a lot of runway, then I will suggest to the founders to focus the sales team in acquiring customers for revenue, while freeze the development for the technology team so that they can work on the pivot. Then gradually when the pivot kicks in, the founders can shift the business team towards the pivot. This method generates revenue while buying the founders time in the pivot. What typically happens is that the pivot may work, but the burn rate is so bad that the founders did not have the runway to show that it can work. In simple words, you have the product or service but no money to do the marketing and sales, and hence yo...

Full article: http://www.bernardleong.com/2015/01/02/startups-dilemmas-...

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