13 Jun '12, 10am

Buddy Media study shows 10% of brands do not have a social strategy

Buddy Media study shows 10% of brands do not have a social strategy

Majority of the companies surveyed Use Facebook (88.8%), Twitter (66.4%) and YouTube (62.4%); Pinterest (20.8%) Ahead of Google+ (12.8%). During the press conference at ad:tech Singapore , Loren Shuster , Google’s Country Director of Singapore & Emerging revealed that Google+ has a 100 million monthly active users, with 50 million daily active users. Social media is not something new to most of the brands surveyed; only 10% have no social strategy Advertising budgets will include more social media spending in next two years More than 43% of brands and agencies anticipate spending 5-15% of their advertising budgets on social media in two years, compared to 23.2% who currently do so. Employee resources are the biggest barrier for brands and agencies wanting to invest more in social media. Nearly 25% of respondents already have a social media strategy for mobile, with 50% of ...

Full article: http://e27.sg/2012/06/13/buddy-media-study-shows-10-of-br...

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