18 Jun '12, 11am

Find out how THORB came to be...

Quite a few, our core business is our apparel, THORB. Our vision for THORB is for it to become an international brand just Adidas, Nike and the likes. We were very specific when we came to the manufacturing requirements, we knew what we wanted. But, getting a good manufacturer means high cost, and it would also mean our apparel would cost more. A lot of people did not fully understand. Their mentality was that since that we are a local brand, we should be cheap. We are not Adidas, we are not Nike. People felt that they did not have a reason to pay us so much since THORB was not a recognized brand. It took us a good 2 years to build up our brand name. That was the strongest challenge we faced. We use the same manufacturers as Adidas and Nike. The workmanship and design we put in is very different from other local brands that are priced very competitively. Their main purpose...

Full article: http://www.soe.org.sg/files/interview2011.php?i=584&a&c&y...

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