Varun Chatterji, cofounder of tenCube, now working on Sent.ly to improve international SMS delivery
SMS has been the customer communication medium of choice for small to medium scale e-commerce operators and merchants. From booking a taxi cab using an SMS to getting an alert when your food will be delivered, SMS is an effective means of interaction with customers. SMS reliability, scalability and cost remains a major concern, especially internationally. International SMS delivery through aggregators depends on risky inter-operator agreements. Companies wishing to operate in multiple geographical locations must look to find the “best” service and re-implement their solutions in each region. Even with the “best” regional operator, achieving interactivity in systems (the ability to send & RECEIVE SMS) remains a pain point.