23 Jul '12, 1am

Varun Chatterji, cofounder of tenCube, now working on Sent.ly to improve international SMS delivery

Varun Chatterji, cofounder of tenCube, now working on Sent.ly to improve international SMS delivery

SMS has been the customer communication medium of choice for small to medium scale e-commerce operators and merchants. From booking a taxi cab using an SMS to getting an alert when your food will be delivered, SMS is an effective means of interaction with customers. SMS reliability, scalability and cost remains a major concern, especially internationally. International SMS delivery through aggregators depends on risky inter-operator agreements. Companies wishing to operate in multiple geographical locations must look to find the “best” service and re-implement their solutions in each region. Even with the “best” regional operator, achieving interactivity in systems (the ability to send & RECEIVE SMS) remains a pain point.

Full article: http://e27.sg/2012/07/23/varun-chatterji-cofounder-of-ten...

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