24 Jul '12, 2am

SoLoMo Thursday – Social Media Marketing for Events: Don’t Get Left Behind

As an Account Manager with Techsailor, Benjamin currently plans, strategises and develops campaign ideas for the digital domain. Having spent the past 15 years in all things marketing, Benjamin has been Campaign Consultant across Europe and China, developing, launching and planning campaigns for the FMCG and electronics industries. His events repertoire include sports, arts, NGO and social causes. In 2004, in a bid to increase eyeballs to the sports industry, he compiled the book “Sports Extreme Singapore”. In later years, his interests extended to performance arts and has contributed to the marketing of plays, artists and musicians. His attitude towards all clients is “Ideas First” – and with this, he hopes to inspire Singaporean marketers to produce more creative marketing content that may eventually become global brand leaders.

Full article: http://sgentrepreneurs.com/events/2012/07/24/solomo-thurs...

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