26 Jul '12, 10am

SingTel’s Optus acquires Australian food review site Eatability for US$6.2M

SingTel’s Optus acquires Australian food review site Eatability for US$6.2M July 26, 2012 by Terence LEE Optus , a wholly-owned subsidiary of SingTel , announced in a statement today that it has acquired Australian food review site Eatability for A$6M (US$6.2M). Eatability was launched in 2003 by Celeste and Hui Ong. It is one of Australia’s leading restaurant review sites, containing more than 235,000 reviews and 37,000 restaurant listings. This acquisition mirrors SingTel’s purchase of HungryGoWhere , Singapore’s foremost food portal, for US$9.4M in May. The statement reads: ”The acquisition is central to Optus’ strategy of providing more localised digital content and services for the Australian market and will be a strong foundation for future transaction-based business and mobile services in the lifestyle category.” Austin R. Bryan, vice president, Communities & Eco-sy...

Full article: http://sgentrepreneurs.com/news-stop/2012/07/26/singtels-...

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