18 Aug '12, 8am

14 ways to create an email marketing campaign that works

14 ways to create an email marketing campaign that works

“It’s not enough to think you have a solid email marketing strategy by throwing all your email addresses into one batch. Think about ways to better segment your email list to avoid non-targeted messages. Don’t just segment by geography or demographics; consider segmenting by activity level too. If a subscriber hasn’t opened one of your emails in a month, try a reengagement campaign.”

Full article: http://e27.sg/2012/08/18/14-ways-to-create-an-email-marke...

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