22 Aug '12, 2am

Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches

Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches

Facebook Page comments are now ads, rules Australia watchdog; makes brands liable for breaches August 22, 2012 by Terence LEE Australia’s industry watchdog Advertising Standards Bureau has ruled that it considers Facebook brand pages and the comments in it to be forms of advertising, stemming from a complaint about sexist, obscene, and racist comments on the Smirnoff Facebook page. This landmark ruling means the ASB believes brands are responsible for the content written by their fans on branded Facebook pages, and must comply with industry self-regulatory codes and therefore consumer protection laws. In its ruling, the ASB said: “The board considered that the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a...

Full article: http://sgentrepreneurs.com/news-stop/2012/08/22/facebook-...

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