18 Sep '12, 10am

Interesting -> Fruit Ninja Developer Dojo: trade secrets from a global casual gaming success - e27

Interesting -> Fruit Ninja Developer Dojo: trade secrets from a global casual gaming success - e27

Singapore designers and developers were treated to a visit from Australian game development studio Halfbrick through its Fruit Ninja Developer Dojo. The casual and mobile gaming scene has exploded in recent years with the success of games such as Angry Birds and Draw Something being held up as shining examples for independent game developers to follow in a chance to make millions overnight. But few know the trade secrets behind such success. In a rare opportunity, Singapore designers and developers were treated over the weekend to a visit from the team of Halfbrick, one of Australia’s largest game development studios. During the Developer Dojo, with networking and workshop sessions co-hosted by Microsoft and e27, the sold out event provided insights into the company’s background, integrated marketing strategy and framework for technical development. Although best known for...

Full article: http://e27.sg/2012/09/18/fruit-ninja-developer-dojo-trade...

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