23 Sep '12, 6am

Cosmenet: A Japanese man’s successful break into the Thai cosmetics industry via @zite

Cosmenet: A Japanese man’s successful break into the Thai cosmetics industry via @zite

With more than 200,000 members, Cosmenet is undoubtedly one of the largest beauty product review website in Thailand. Also serving as a platform for beauty brands to engage their customers and find the loyal supporters, Cosmenet is also interestingly founded by a Japanese man based in Thailand. Friendly CEO Shinsuke Wakai has been based in Thailand for about 10 years, and has since set up a large community in Thailand. e27 speaks to Shinsuke and finds out how he got started in Thailand as an entrepreneur. “The business idea popped up in my mind when I was talking with Thai students in the English learning school started by a friend of mine,” said Shinsuke. Since the most popular conversation topics for female students was beauty and fashion, Shinsuke found it strange that there were no Thai websites where one could read and share their own beauty experiences with easy sear...

Full article: http://e27.sg/2012/09/23/cosmenet-a-japanese-mans-success...

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