Anafore is on the cutting edge of smart, online marketing solutions. They provide a compelling value to any online merchant by instantly increasing sales. We plan to work with the strong founding team to develop a suite of next-generation social network-powered tools to improve further the way buyers and sellers interact online ”, said William Klippgen , Executive Director of BAF Spectrum. Mr. Klippgen is one of the co-founders of European shopping mega-portal Kelkoo (acquired by Yahoo! ) and is leading BAF Spectrum’s investment portfolio in digital media start-ups.