24 Oct '12, 4pm

Why is the #Dropbox space race so successful in #Singapore?

Why is the #Dropbox space race so successful in #Singapore?

Dropbox, the cloud storage software many of us are familiar with, has just launched one if its most brilliant marketing campaigns ever: The Dropbox Space Race. The idea is very simple. Students who sign up for a Dropbox account using their university e-mail account get an initial 3GB of space free, and earn points for their university at the same time. If enough students join and the University meets a certain quota of points, every student who signs up gets up to 25GB of cloud storage, enough to hold hours of video files, free for two years. Of course, NUS has emerged second place, and NTU emerged fourth place in the global leaderboard ranking. Shortly after the Space Race, discussions followed and one particular thread on Quora caught our attention. The thread is titled “Why is the Dropbox Space Race so successful in Singapore .” The responses are interesting, ranging fr...

Full article: http://e27.sg/2012/10/25/why-is-the-dropbox-space-race-so...

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