25 Oct '12, 5am

TransAsia Airways lets customers buy airplane tickets via Facebook

TransAsia Airways lets customers buy airplane tickets via Facebook

TransAsia Airways lets customers buy airplane tickets via Facebook October 25, 2012 by Guest Contributor TransAsia Airways has introduced a “Book My Flight” tab on their Facebook page , allowing travelers to make their airline ticket purchase using PayPal without even leaving Facebook. This is the first Singapore example of social media sales in the travel industry. Social media has influenced many industries, changing the consumer’s travel decision-making through deals and photos shared by their social network. According to consulting firm, EyeForTravel, the 2012 report ‘Social Media & Mobile Travel’ says that with 7 in 10 travel brands professed that social media has improved their engagement with customers, as well as generated direct bookings from social media sites. People who have purchased tickets via the airline’s Facebook Page are students, couples, young working ...

Full article: http://sgentrepreneurs.com/2012/10/25/transasia-airways-l...

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