25 Oct '12, 6am

#Music streaming service #Deezer gets $130M in funding, and will be expanding to more regions worldwide.

To speed up growth by opening offices This reflects Deezer’s view that the switch from music ownership to usage will increase the importance of “new” music markets – both in terms of music consumption and as a source for new artists with global appeal; To further improve the localisation of its service including the growth of its editorial team by over 50% to provide even more locally relevant content and features; To launch an international free service alongside global marketing campaigns that will include involvement in local music life through events and partnerships to raise brand awareness. The free service will be a recruitment channel to encourage free service users to convert to paid subscription, rather than a model in of itself. It will be shaped for each individual country according to the competition To continuously invest in product innovation and new user ex...

Full article: http://e27.sg/2012/10/25/music-streaming-site-deezer-rece...

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