30 Oct '12, 3am

What's your Go-To-Market #strategy?

What's your Go-To-Market #strategy?

Many entrepreneurs love technology, love programming, and love product development. They do not love strategy. Strategy is often seen in a negative light: fluffy slide-ware that is developed in the ivory tower of large corporates. This mindset is often apparent in investor pitch decks as well. These tend to show a well-articulated problem, many screenshots of the great product that is solving the problem, and the well-known hockey-stick graph that shows exponential growth in users, revenue, etc. That hockey-stick growth chart looks great, but really, what are you going to do to get there? What are your actions? In other words: what is your strategy? The answer to these questions is often missing from business plans and pitch decks.

Full article: http://e27.sg/2012/10/30/what-do-you-meanstrategy/

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