20 Nov '12, 9am

Running a #female targeted #entrepreneurial event is hard. Why?

Running a #female targeted #entrepreneurial event is hard. Why?

Gina Romero, co-organizer of Startup Weekend Singapore Women , shares her thoughts on female targeted events. Singapore Women Startup Weekend is an event that I am honoured to be involved in as a volunteer organiser as it brings opportunities to help more aspiring entrepreneurs take that first step towards their dreams – this is an initiative that is very close to my heart. After hearing about the abysmal turnout of women at these types of events globally (80 percent male) it made me realise how necessary it is to champion such events – the idea of Startup Weekend Women’s Edition made so much sense. I have been running women’s events in Singapore for over a year and I have always oversold without too much effort in terms of marketing as there is a huge demand for female centric business events of all kinds – but this event has been a hard sell. I have really pulled out all...

Full article: http://e27.sg/2012/11/20/an-event-organizers-thoughts-on-...

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