27 Nov '12, 2am

New social network #OOTDX wants to own Asia’s online fashion space

New social network #OOTDX wants to own Asia’s online fashion space

New social network #OOTDX wants to own Asia’s online fashion space November 27, 2012 by Terence LEE Fashion lovers itching to create their own lookbooks now have another option to go to. #OOTDX , a fashion social network, has gone live, enabling users to upload their looks and appreciate those of others. #OOTD is a commonly used social networking hashtag that means ‘outfit of the day’. The site is created by 24-12 , the company that is also behind TinyTrunk , an ecommerce platform for merchants, and Whereco , a property listings site. #OOTDX is created by Jon Yongfook Cockle and Kelly Leong. Jon has experience scaling fashion businesses: he was the director of web for Glamour Sales, a Japanese luxury fashion ecommerce site that was funded up to Series C. While #OOTDX shares a lot of similarities with social bookmarking sites like Pinterest, Jon pointed out that #OOTDX is m...

Full article: http://sgentrepreneurs.com/2012/11/27/new-social-network-...

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Also known as #OutfitOfTheDay, #OOTDX is Asia's new fashion social network.

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