30 Nov '12, 1am

6 questions to ask before building a platform for creativity @sanguit

6 questions to ask before building a platform for creativity @sanguit

6 questions to ask before building a platform for creativity November 30, 2012 by Guest Contributor Platformed creativity is on the rise, as elaborated by SGE’s assistant editor Terence Lee . Such platforms provide avenues for self-expression and creativity , relying on their creators to offer a value proposition to their consumers. A platform without creators is a ghost town and there is little incentive for consumers to use it. Replicating the technology of YouTube is a considerably smaller challenge compared to replicating its community of video creators. The creators are active partners in creating (and delivering) the value proposition of the platform. Hence, any startup building a creativity platform should: 1. Understand the motivations of the creators 2. Create enabling technology that caters to those motivations 3. Have a clear strategy to maximize the number of c...

Full article: http://sgentrepreneurs.com/2012/11/30/5-questions-to-ask-...

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