13 Dec '12, 8am

#Mobile users don't just want free stuff. They (we!) want to get rewarded, too, says Forrester research.

#Mobile users don't just want free stuff. They (we!) want to get rewarded, too, says Forrester research.

A recent Forrester study says mobile users are more likely to interact with ads and marketing messages if they can expect a reward. If you’ve been using mobile devices for a long time, you would probably be familiar with how free content and apps have proliferated. Sure, developers want to reach as wide an audience possible, and so the nominal one dollar price has been reduced to zero, but in exchange for mobile advertising. But mobile advertising is not all a bed of roses, says a recent study commissioned by Tapjoy. Users are increasingly becoming averse to advertising. At the very least, there’s ad “blindness,” or the tendency of users to simply ignore ads. This is where a recent study by Forrester Consulting comes in. Commissioned by mobile ad platform Tapjoy, “The Mobile In-App Marketing Opportunity” (PDF download ) delves deeper into consumer insights and preferences,...

Full article: http://e27.sg/2012/12/13/choices-and-rewards-key-in-mobil...

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