01 Jul '11, 9am

Quick Questions with The Ultimate Start-Up Space Finalists – Part 2:

Quick Questions with The Ultimate Start-Up Space Finalists – Part 2:

Web companies have this habit of giving things for free to consumers and earning money through advertisers or suppliers. I come from a software background and this thought of giving free evolved in me resulting in Zilch. Zilch is nothing but a cross pollination of ideas between web product companies and retail industry. At Zilch, we give products for free to consumers and earn through the retailers. Zilch is a social platform for brands to connect to their consumers. Imagine a young woman who tries on a new branded lipstick at Zilch. At the store we have several corners fitted with IPADS’ which can be used by the woman to show her friends on Facebook, what she has actually tried. The instant recognition and social engagement actually satiates the need of our retailers and consumers as well. In fact we encourage our consumers to do so by rewarding them with “social points” ...

Full article: http://sgentrepreneurs.com/singapore-entrepreneurs/2011/0...

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