28 Dec '12, 3am

#Singapore-based Tell My Friends is looking to combat #music #piracy with its service

#Singapore-based Tell My Friends is looking to combat #music #piracy with its service

Tell My Friends is a startup looking to counter music piracy with a multi-level marketing-type solution. The music industry has been consistently struggling with the issue of digital piracy. Apple’s iTunes store was one of the first to crack the distribution problem, But, giving buyers a choice to fork out about US$0.99 per song title while knowing there’s a free copy available out there on peer-to-peer networks, seems like a losing battle. A startup in Singapore, started by ex-Singapore Armed Forces officer Ben Looi, is looking to find a way around this. At first glance, Tell My Friends seems like a multi-level marketing product. Tell My Friends provides buyers with a unique link to the music they have purchased. By sharing that link either on their social networks or sending it to their friends via Whatsapp or SMS, these buyers are able to earn commissions on purchases m...

Full article: http://e27.sg/2012/12/28/tell-my-friends/

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